20 years building marketing teams and programs that get results.
Hunter Hoffmann is an insurance marketing executive who has repeatedly built and transformed marketing functions — developing teams, introducing new capabilities and connecting marketing strategy to execution in a category that is famously hard to market in.
At a glance
- M.B.A.
- Cornell University, Johnson School (Marketing)
- B.A.
- Trinity College, Public Policy
Career history
A record of building the function, not just running it.
2026 – Present
Founder & Principal
H² Growth Advisory
- Independent marketing advisory and fractional CMO practice serving insurance, insurtech and specialty financial services companies.
- Partners with CEOs and leadership teams to assess marketing capabilities and lead execution of the strategy, staffing and technology needed to support growth.
Apr 2025 – Apr 2026
Chief Marketing Officer
Starr Insurance Companies
- Led global brand and marketing for a multi-billion dollar specialty insurance carrier, managing a team and multiple U.S. and London agencies.
- Launched a global brand refresh across website, social, collateral and internal communications within the first eight months.
- Built the company's first content and thought leadership program, focused on data center construction risk, raising broker and investor awareness.
- Developed a sports marketing partnership with St. John's University basketball, including on-court branding at Madison Square Garden.
2021 – Apr 2025
Chief Marketing Officer
AmTrust Financial Services
- Led a global team of 20 with an annual budget of more than $8 million, owning brand, digital, PR, social media and internal communications.
- Grew new agent organic appointment inquiries 7x, generating more than $10 million in incremental premium.
- Increased brand impressions and branded search by more than 300% and doubled web traffic over five years.
- Improved agent NPS by more than 500%, grew social following by more than 400%, raised positive media coverage 10x and workers' compensation share of voice by more than 800%.
Jul 2017 – 2021
Vice President, Creative, Brand & Marketing
AmTrust Financial Services
- Created AmTrust's award-winning thought leadership series, including the Restaurant Risk, Retail Risk, Opioid Prescription and Warranty reports.
- Launched AmTrust Inspired, PR Daily's Financial Services Campaign of the Year (2019), generating 750,000+ website visits and 200,000+ social engagements.
Feb 2016 – Jul 2017
Global Head of Media Relations
Beazley Group
- More than doubled media coverage in year one and launched Beazley Breach Insights, featured in the WSJ, FT, Bloomberg and CNBC.
Aug 2010 – Feb 2016
Head of U.S. Communications
Hiscox Insurance
- Produced 'Leap Year', an original web series with 10 million+ views and hundreds of top-tier placements, including the WSJ, Forbes and The New York Times.
Mar 2008 – Aug 2010
AVP, Communications
Swiss Re
- Led communications for the U.S., Latin America and Canada; global media contact for Swiss Re's $2B primary insurance business.
Speaking & writing
- Speaker, Digital Insurance Summit (Wharton Business Research)
- Contributor, Insurance Thought Leadership
- Featured on branded-content strategy at The Drum's Incite Summit
How Hunter works
Senior, hands-on and accountable. H2 works alongside internal teams and specialist partners rather than dropping a strategy over the wall, and measures the engagement against business outcomes — awareness, agent and customer engagement, pipeline.
Engagements are selective. Most begin with a short conversation about the situation and an honest read on whether executive advisory is the right answer at all.