7x
Growth in new agent appointment inquiries — $10M+ incremental premium
20+ years in insurance & financial-services marketing leadership
Senior marketing leadership for businesses built on complexity and trust.
Working with insurers, insurtechs and other businesses.
Hunter Hoffmann
20+ years in insurance marketing leadership. Two-time global CMO. Strategy, team building and execution.
H2 Growth Advisory provides experienced CMO-level leadership to strengthen your marketing strategy, brand, team, and capabilities. We collaborate with executive teams to get the right strategy, and work together with internal teams and specialist partners to turn that into action.
CMO experience. When and Where you need it.
Former roles
Chief Marketing Officer
2025 – 2026
Chief Marketing Officer
2017 – 2025
Global Head of Media Relations
2016 – 2017
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Head of U.S. Communications
2010 – 2016
How H2 Works for You
Assess
Where does your marketing stand today, where does the business need to go, and what needs to change. H2 evaluates strategy, brand, team, technology, channels and capabilities for your optimal marketing organization.
Build
Turn the roadmap into action. H2 works with your executive leadership team to establish priorities, remove unnecessary costs, build the team and capabilities, and create accountability for results.
Transform
Think of your marketing in a new way. H2 is there to provide experienced marketing leadership to guide strategy, develop the team, oversee performance and address new growth opportunities as they emerge.
From strategy through execution.
Engagements can begin with a defined strategic assessment, a fractional leadership need or a specific marketing challenge.
Let’s TalkSelected impact & career highlights
Building brands and content platforms across the insurance industry.
What the work produced: measurable movement in the agent channel, and the brands, campaigns and editorial platforms built along the way.
AmTrust Financial Services
Global team of 20 · 2017–2025300%+
Increase in brand impressions and branded search
800%+
Lift in workers' compensation media share of voice
500%+
Improvement in agent net promoter score
Highlights from the wider career
Starr Insurance
2025–2026
A global brand refresh
Led a global brand refresh across the website, social channels, collateral and internal communications within eight months.
AmTrust Financial Services
2017–2025
AmTrust Inspired
Created a video-led celebration of small-business owners that earned PR Daily’s Financial Services Campaign of the Year.
Beazley Group
2016–2017
Beazley Breach Insights
Turned proprietary breach-response data into a recurring editorial platform covered by the WSJ, FT, Bloomberg and CNBC.
Hiscox Insurance
2010–2016
Leap Year
Produced an original web series about entrepreneurship that generated more than 10 million views and extensive national coverage.
Turning data into marketing content
Proprietary insight, shaped into stories people notice and use.
Research and claims data became distinctive editorial platforms — creating practical value for customers, a reason for brokers and media to engage, and a durable point of view for the brand.
Currently
An active advisory engagement in insurance payments.
H2 is currently advising a company in the insurance payments space on growth marketing — positioning, go-to-market and the marketing capability around it. It is a useful reference for what the advisory looks like in practice: senior, hands-on, and measured against business outcomes rather than deliverables.
StarrAmTrustBeazleyHiscox